The concept of the show is dubious, but we should wait and see how they approach the subject in the show before we pass judgement, after all they are wanting to raise awareness of the organ donation shortfall they have in the Netherlands, and also elsewhere. I cant help but think that it is a crass idea though.
My father, who does dyalisis three times a week, told me some figures about transplants of kidneys ( he is not on the list for transplant, nor wants to be ), of the 900 or so on the list in the UK last year only just over 100 recieved a kidney.
So if this raises awareness and ultimately more donor registration, which in turn leads to more lung donations, ( and any other organ donation ) can we honestly say that it is a bad idea, maybe not an idea that we like but...!